Telecarte Le 11 - pumping iron
In a series of humorous cards, France Telecom advertised the advanced natural language search features of its yellow pages service, "Le 11". On this card, the teenager states: "On Le 11, I typed 'pumping my biceps' ... Le 11 gave me the contact info for all the gyms in my city. Le 11, it speaks the same language as you and I." Notice the before and after pictures of the miniteliste, hulking up in no time thanks to the service.